Marcello Geppetti was born in Rieti in 1933. He was one of the most important photographer in Italy in the 20th Century. His relationship with the photography begins during the Fifties, while he was working as a factotum in the magazine “Serena”. Not long after he will start shooting for two agencies, first the Giuliani and then the Meldolesi-Canestrelli-Bozzer. He’s noticed very soon for the high quality of his pictures and after a while he starts working as a freelancer.
The “Dolce Vita” season is about to arrive: Geppetti immediately realizes the potential of the phenomenon and he becomes one of the most famous “paparazzi”. In front of his camera parade all the celebrities of those times: Federico Fellini, Sophia Loren, Marcello Mastroianni, Totò, Audrey Hepburn, Brigitte Bardot, Claudia Cardinale… In those years he takes two pictures that will become famous all over the world. The first one is about the kiss between Liz Taylor and Richard Burton in Ischia; in the second one the protagonist is Anita Ekberg, caught while she was shooting arrows from his bow against paparazzi. Conscious of the importance of his job, in 1966 he’s among the founders of the AIRF (Associazione Italiana Reporters Fotografi) and he’ll be one of its representatives for all his life. After the end of the “Dolce Vita”, he keeps taking pictures, focusing his work on photoreportage. We’re in the Seventies, during the “anni di piombo” and Geppetti’s pictures are an incredible evidence of that period. In the following years his path will cross another time the show business. But this time the cinema takes second place and Geppetti focuses his activity on television and music. His professional and artistic path was an ongoing research of a personal point of view of the events. He dies in Rome in 1998. His archive includes about one million of negatives. His pictures have traveled around the world and were hosted in different museums and galleries (Rome, Milan, Venice, London, Lisbon, Sao Paulo, Saint Petersburg, San Francisco, St.Tropez, Bologna, Modena, Metz, Madrid, Toronto, Frankfurt, Haifa). In 2010 the Museum of Cinema in Turin selected 120 pictures by Geppetti to celebrate 50 years from the movie “La Dolce Vita”. His images have appeared on “Time Magazine”, “Life”, “Vogue”. The “New York Times” and the “Newsweek” compared him to Henri Cartier-Bresson and Weegee. David Schonauer, American Photo editor, defined him “the most underrated photographer of the history”.